Lifestream?
Not long ago, the SOMArts website went “under construction.” Impending budget cuts and no full-time marketing staff have generated several interesting conversations about what form our website can take–and what we can maintain.
The most important goal, in my opinion, is to have the SOMArts web presence feel like an online extension of our physical organization. Since SOMArts is a hub for many cultural communities, more than 100 visual artists, and more than 50 Bay Area nonprofits each year, it makes sense that our website be a hub for these communities to connect and cross over. SOMArts patrons love the fact that in our building you can come for the Mongolian exhibit and stumble upon the Homeless Coalition’s art auction. But the website should also be a home for easy-to-find details such as directions, mission and building hours. Balancing and articulating these priorities has been a challenge.
That is why I was so interested to read Andrew Taylor’s Artful Manager post about the “lifestream.” Individuals (such as SOMArts staffer Rio Yanez) do a great job linking social networking to their personal sites, but I have yet to see an organization nail it.
Who knows … perhaps SOMArts will be one of the first! Here’s hoping.
Tags: Arts Management, Arts Marketing, SomArts